Creating a Stewardship Plan | #5

A-carpet-of-Forget-Me-Not-flowers

The summer has finally come to a close, and I wanted to share with the vocation one of the projects that I’ve been working on this summer. As the board of directors intern for Alzheimer’s Association, I’ve had a lot of projects centered around business development. Alzheimer’s Association is a non-profit organization, so their primary revenue is based on fundraising. As a part of my internship, I created an entirely new, Stewardship Plan for the Alois Donor Society in our Michigan Great Lakes Chapter. Alois Donors are donors that generously give a gift between $1,000 and $9,999, which makes them a big part of our donor body.

To start off the project, I researched the contents of existing programs and based the structure off of those. Then I went on to lay out a structure of the different jobs that the program would entail. A lot of functioning parts of the program were being developed at the same time, such as a new method for keeping track of donor membership in a new database drive. The organization would need to have staffers dedicated to different roles in the program (Database Support, Outreach Management, Budget Management). This part was easy because the office was already a fairly well-oiled machine in this department.

The part that I am most excited about with this program is the main incentive goals that I thought would help retain donors year-to-year. The plan would be to try and make three connection points with each donor annually. Each point can come from attending an event, participating in effective and personable communication, or just general feedback. With this goal to individualized connections with all of the donors, combined with reaching goals of retention and expansion rates at the end of the year, I think that a community of Alois Donors could surely be created.

I’ve attached the program document for the 2016 Alois Society Stewardship Plan. Please check it out, and have a great rest of your summer!

AloisSocietyStewardshipPlan2016

 

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